The statistical numbers are calculated on the following measurements:
Totals
Sent – the number of messages that was generated and sent.
Opened – the number of messages that were opened. Please note:
- An email is registered as opened when included images are loaded and/or click a link (please be aware of Apple's Mail Privacy Protection).
- An SMS is registered as opened when the receiving operator reports the message as delivered to the handset.
Clicked – only the first click made by a recipient (any other clicks will not add to that number)
Unique clicks – the first click on a specific link made by a recipient (a second click will not add to that number, but the first click on another link will)
Total clicks - all clicks made by a recipient (all clicks adds to the number)
Converted - the number of contacts that have converted.
Conversion – total amount of conversions based on unique conversions. If a contact acts a second time within the same email the second conversion will be added.
Conversion amount - total amount linked to the sendout
Hard bounced – the number of contacts where the email address triggered a hard bounce
Soft bounced – the number of contacts where the email address triggered a soft bounce
Unsubscribed – the number of contacts opted out via the default subscription management.
Complaints – the number of contacts that clicked the “spam” button in their email client. Sets the contacts as email unsubscribed.
*It is not unusual for bots to pre-click links in sendouts, causing confusion when the number of clicks reported in Symplify doesn't correlate with website traffic numbers. However, some bots identify themselves as bots and can, in such cases, be detected and removed from the click statistics.
Rates
% Opened – Opened / (Sent - bounces)
% Not opened – Not opened / (Sent - bounces)
% Click (CTOR) – Clicked / Opened
% Click through (CTR) - Clicked / (Sent - bounces)
% Conversions – Conversions / Clicked
% Hard Bounced – Hard Bounced / Sent
% Soft Bounced – Soft Bounced / Sent
% Unsubscribed - Unsubscribed / (Sent - bounces)
Opens
There is only two ways of tracking an open and who has opened an email:
Symplify adds a 1×1 pixel blank .gif in the email and when images are loaded Symplify knows that the recipients has opened. This means that if the recipient do not download images and don’t click any links there is no way of knowing if the email has been read. Some might actually read your email but not taken any actions. So the number of opens must be looked at as a bit pessimistic number. There is probably more reading it.
If a recipient clicks in the email Symplify track this as an open even if the contact did not download images.
Make sure you are understood in Apple's Mail Privacy Protection, which may impact your open statistics.
Complaints
Complaints are when recipients hit the spam button or similar. Read more about complaints here.
SMS statistics
The overall statistics for SMS are of course a bit more limited than for email campaigns due to the nature of SMS content possible.
Sent – The numbers of contacts that Symplify tries to send to (even if a recipient should prove to have bad data in mobile number field such as “00000000”)
Confirmed received – The number of contacts that received the SMS based on response from local SMS operators.
Confirmed received % – Confirmed received / Sent.
Dynamic web
Visitors - Unique number of contacts that reached the page
Page views - Total views (some contacts may have visited the page more than once)
First page visits - Visitors that have not been on any other page within the dynamic web before.
Clicked - Click on any link per page visit (submit buttons are not included).
TotalClicked - Total number of clicks
Unique conversions - Unique number of conversions (some contacts may have converted more than once)
Converted - Number of unique visitors that have converted