GDPR configurations

Before you start using the different anonymization functionalities in Symplify you must decide how the contact data should be processed. This is managed on Account settings > (Audience) GDPR Configurations.




How should Symplify process the originalID of the recipient? Is it personal data, like an email address, you should consider option 3 or 4.​

  1. None – nothing selected
  2. Keep – do nothing
  3. Encrypt – use one way encryption
  4. Use EnduserID – change to a Symplify set ID

Purchase history data

Note that this is only necessary if you use the feature Symplify Purchase history.
How should Symplify process connected Purchase history data?​

  • Delete
  • Keep​

Web interaction data

Note that this is only necessary if you use if you use the feature Symplify Web interaction.
How should Symplify process connected Web interaction data?​

  • Delete
  • Keep

Sensitive attributes

Do you have recipient attibutes containing personal data? Show all available custom attributes and select the ones which values you want to delete.

All Symplify standard attributes (i.e. first name, email address and mobile number) will be emptied by default.




No configuration can be made for DataDocs, all documents will be deleted when a contact is targeted by a scheduled purge or an individual anonymization.


The European Union General Data Protection Regulation 2016/679 (GDPR) gives EU residents the right to request from organizations whatever data is being stored about them and to withdraw their consent to its use, thus effectively ordering its destruction.

Simply put, as an organisation or company, you need to get explicit permission from your EU customer database in order to communicate with them after the 25th of May 2018, once GDPR takes effect.​

If you need more information about GDPR in relation to your Symplify account, please contact your Success Manager or the Symplify support team.

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