Social Audience Builder is a feature that synchronizes (targeted) contacts in your Symplify account to your Facebook or Google accounts where you can build ads to reach further with your communication.
Learn more about Social Audience Builder here.
Create a user token
Before you can start creating audiences you need to create a user token. The token connects your social media account user to your Symplify account. This is a one time setup (one for each social media channel).
Find your way to Settings > Connected Apps > Social.
Click on Add and select Facebook or Google, depending on what connections you're about to set up.
You will then be met by a popup where you are asked to enter a "Customer client ID". This is something you find on your Google or Facebook accounts.
Now you’re done and can start building audiences from Symplify.
Create your audience
From the main menu head over to Contacts > Social audience > Create.
Name your audience, select the database you want to set up the synchronization for and select the synchronization type (Google or Facebook) and hit Create and edit.
Settings
Now you’ll set your rules for your audience.
- Click Set Audience to set up your connection.
- Select your token (if Facebook, also select your account*)
- Select your Audience or create a new one
- Select Retention (Facebook) / Membership lifespan (Google) **
- Enter an address to notify (this can be skipped if you have not enabled sync)
* If you have more than one Facebook account added via different users/tokens make sure you select the correct corporate Facebook account.
** The number of days the synced audience will be active for your ad.
Recipients
The database selection you did in the first step is reflected here and you can redefine your selections if wanted. You can add multiple lists if you wish.
Create your Audience target
Create the segment that will target the specific people who will get synced to Facebook/Google. This is done on the Audience target section.
If no rule is created all recipients from selected Symplify list(s) will get synced to your audience.
Sync frequency
Choose Enable sync if you want to sync your audience continuously and then select the interval you wish the audience to be updated.
You can also choose to run your audience sync manually.
Now your advert should start showing for your target group given that you provided the necessary funds in the budget in your Facebook/Google account.
Overview
The tab Overview will show the statistics on the amount of synced recipients.
Symplify uses the email and mobile number as parameters to try to match your target group.
When creating a new ad or editing an existing you can add your audience synced from Symplify by simply going to “Audience” and then browse the specific audience.
Support on Meta or Google
Visit Google support if you have any questions regarding Google Ads.
Visit Meta Help Center if you have any questions regarding Meta ads.