What is it and what can I use it for?
You’re probably well known with the importance in choosing the right channel for your communication. You wouldn’t place banners all over town to remind Bob of his dentist appointment this afternoon. Ridiculous example of course, let’s take a step closer to reality. Sending an email could be a better idea but not ideal for this type of message; Bob might not be that kind of guy frequently checking his email. But he most probably has his phone with him and sending an SMS (text message) would do the work for you. And for Bob.
SMS is a great channel if you want to extend your marketing with different types of messages in different channels and it gives you the opportunity to create high impact communication when needed.