To view the statistics for your Journey, click on the Report tab in your Journey.
You can select to view the General statistics for a summary of all your Journey versions or View Journey to dig into each version and step of your Journey.
In this article you will learn about:
General
On General, the statistics is on Journey level, in other words gathered statistics from all, once active, versions.
The first thing you’ll see is the number of contacts that have entered your Journey in total (all versions).
You can see the user that activated the Journey (the first version) and when, and the same for the last activated version.
You’ll then get an overview of how many contacts that entered the Journey, still are in the Journey and how many have completed the Journey.
You can select a specific timeframe if you want to have a closer or wider perspective.
If you are using conversion tracking (if not - go get it!), you’ll get an overview of what your Journey has generated; how many conversions in total, the avarage conversion amount and the total conversion amount.
You can select a specific timeframe if you want to have a closer or wider perspective.
On Channel totals you’ll get an overview for each channel used in the Journey on how many messages that has been sent, opened, clicked and converted.
Please note that all channels don’t have the corresponding statistic meassurements and may not show any numbers. Learn more below.
View Journey
On View Journey you can look into each version and the specific statistics for all the steps in your version. You’ll see each step of your flow and the statistics for each step.
Select your version in the dropdown to the left. In show/hide statistics you can choose which chart you want to see in your overview (opened/clicked/converted/bounced/unsubscribed).
You can also select a specific timeframe to view your Journey version.
At the bottom of each message step you can click on View full statistics to see detailed statistics for that specific message.
Not trackable statistics
Not all channels can be statistically meassured with the same methods. These are marked by Not trackable in the overview charts.
SMS
Bounced – no such parameter exists for the channel.
App Push
Bounced – no such parameter exists for the channel.
Unsubscribed – Recipients may disable their app notifications but there are no such parameter for the channel. Recipients may disable their app notifications.
InApp
Bounced – no such parameter exists for the channel.
Unsubscribed – no such parameter exists for the channel.
Print
Opened – no such parameter exists for the channel.
Bounced – no such parameter exists for the channel.
Unsubscribed – no such parameter exists for the channel.
Voice
Bounced – no such parameter exists for the channel.
Exit
The only stats available for the Exit step is the volume of recipients exiting the journey.
Message step statistics
Click Options > View full stats to get the detailed report for a message step. In the top right you can select message step version if you have had more than one active deliveries.
Step exports
You can export all contacts that has been in a step in your journey.
Select the timeframe for your report in the top navigation and then click Options > Export contacts and then select the export strategy:
- entered this step
all contacts that entered the step during the selected timeframe - exited this step
all contacts that exited the step during the selected timeframe - was in this step
all contacts that entered, already was waiting or exited the step during the selected timeframe - entered and exited this step
all contacts that both entered and exited the step during the selected timeframe.
Please note that a daily journey containing a wait for one (1) day, no contacts can be exported with this strategy.