Sensitive data

If you're using Peregrine for your contact targeting, your data is data is reflected on Amazon Web Service. Therefore, to maintain complete GDPR compliance (in accordance with the Schrems II ruling), you can mark sensitive data in order to protect your customer's personal data. Sensitive data will not be synchronized with Peregrine.

Please note that not synchronized data may affect the speed when testing and generating if attributes marked as sensitive is used in a segment.

By default the standard attributes original id, first name, last name, middle name, email address, mobile number and date of birth are marked as sensitive.

Sensitive data is managed on Account settings. Just tick the attributes you don't want to synchronize.

 

If you're seeing the setting Sensitive data in Account settings, Peregrine is enabled on your account.

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