Please note that DataHub rules is an add-on feature, reach out to your Customer Success Manager to learn more.
DataHub rules enables you to create segments based on the transactional data you store in the DataHub, which is done by querying it via the rules. If you are interested in the DataHub rules features but do not yet have a DataHub setup, please reach out to your designated Customer Success Manager.
To start segmenting with the DataHub rules, simply go to Main menu > Segments. After that, simply click on Create segment and choose an appropriate name. Lastly, click on Start targeting and choose DataHub Rules.
The conditions are semi predefined and you can add parameters to target your specific group of contacts. When you run a DataHub rule, it will return a list of recipients that matches the conditions. Please note that blocked or self excluded recipients will be included in the list, however they will not receive any communications once the segment is used for a journey. For filtering that has open text, the field is case sensitive and needs to match the format of how you send the data (for example filtering on a specific sports competition).
Standard rules
- GGR
Gross Gaming Revenue (bets - wins) within the last X number of days or lifetime - NGR
Net Gaming Revenue (bets-winnings-bonus costs) within the last X number of days or lifetime - DEPOSITS
Return all players who have successfully deposited a specified amount and/or count within the last X number of days or lifetime - WITHDRAWALS
Return all players who have successfully withdrawn a specified amount and/or count within the last X number of days or lifetime - BETS
Return all players who have placed specified number of bets and/or amount within the last X number of days or lifetime
Extended rules
(If you are interested in any of the extended rules, please reach out to your designated Customer Success Manager)
- CASINO BETS
Return all players who have placed a specified number of bets and/or amount in a specified game category and/or a specified game provider and/or a specified game in the last X days or lifetime. - SPORTSBETS
Return all players who have placed specified number of bets and/or amount on a specific sport and/or championship and/or event in last X number of days or lifetime - BONUS
The amount of all bonus-offers the user has received, or all bonus converted and/or the total count of bonus-offers the user has received, or bonus converted in real money within the last X days or for lifetime. - BONUS/DEPOSIT RATIO
Bonus converted over deposit ratio - amount of bonus converted / amount of deposits - BONUS/NGR RATIO
Bonus converted over NGR ratio - amount of bonus converted / NGR - MARGIN
Margin = GGR / Turnover - BONUS STATUS
Players with any type of open or pending bonuses that expires in X amount of days - AVERAGE DEPOSITS
The average deposits made within the last X number of days or lifetime (amount of deposits/number of deposits) - FINANCIAL TRANSACTION TYPES
Financial transactions made with a specific type within the last X number of days or lifetime
LAST DAYS FILTERING: The "Last days" filter works as following: If you create a segment on a Tuesday at 12 PM and put "Last 1 Day", it will include data from 00:00 the day before (start of Monday).
CURRENCY FILTERING: For rules that has the possibility to filter on currency, a dropdown menu will showcase all possible currencies that you are sending to the Symplify DataHub.
OPEN TEXT FILTERING: For rules that allow open text (not numbers), such as
“In sports" and “In competition” (37. Sports Bets), or “Game category” and “Game name” (33. Casino Bets), the field requires the text to match the format in which you send this data to Symplify.
Use case example of each rule
These examples are simply for your inspiration. The functionality of the DataHub rules allows you to customize it according to your own defined thresholds, values and segmentation needs.
GGR:
Vertical is casino
GGR amount is less than 50
Currency is EUR
Last 5 days
Outcome: Create a segment of low-contributing and new players.
NGR:
Vertical is casino
NGR amount is greater than 1000
Currency is EUR
Last 30 days
Outcome: Create a segment of high-revenue casino players that contribute significantly to net gaming revenue.
DEPOSITS:
Deposit count is less than 1
Deposit amount is less than 1
Currency is EUR
Last 30 days
Outcome: Create a segment to target inactive players in order to reactivate them.
WITHDRAWALS:
Withdrawal count is greater than 5
Withdrawal amount is less than 100
Currency is EUR;
Last 14 days
Outcome: Create a segment of players that frequently make smaller withdrawals.
CASINO BETS:
Bet count is greater than or equal to 1
Bet amount is greater than 300
Currency is EUR
Game category is blackjack
Last 7 days
Outcome: Create a segment to target your high-value players who enjoy playing blackjack.
BETS:
Vertical is casino
Bet count is less than 5
Bet amount is less than 10
Currency is EUR
Last 30 days
Outcome: Create a segment of low-activity players in order to reactivate them.
SPORTSBETS:
Bet count is greater than 30
Bet amount is greater than 1
Currency is EUR
In sports is football
Last 30 days
Outcome: Create a segment of players who frequently placed bets in the sport football during the last month.
BONUS:
Bonus is released
Count is less than 3
Amount is greater than 1
Last 14 days
Outcome: Create a segment of low-engagement players who rarely claims their bonuses.
BONUS/DEPOSIT RATIO:
Ratio is greater than 1
Last: 30 days
Outcome: Create a segment of player with a higher bonus-to-deposit ratio, indicating that they are actively converting bonuses.
BONUS/NGR RATIO:
Ratio is greater than 2
Last 7 days
Outcome: Create a segment of player with extremely high bonus conversion ratios.
MARGIN:
Vertical is casino
Margin is greater than 0.2 (your own defined threshold for how you categorize the ratio)
Last: 30 days.
Outcome: Create a segment of consistently high margin ratio players, meaning they generate significant revenue relative to their turnover.
BONUS STATUS:
Bonus status is pending
Expiring on 3 days
Outcome: Create a segment of low-engagement players who have a pending bonus that is yet to be claimed.
AVERAGE DEPOSITS:
Average deposit is greater than 100
Currency is EUR
Last 30 days
Outcome: Create a segment of players who deposited more than €100 on average during the last month.
FINANCIAL TRANSACTION TYPES:
Number of transactions is more than 10
Transaction Amount is less than 10;
Currency is EUR
Last 30 days
Outcome: Create a segment of players who make frequent transactions of less than €10.