DataHub Rules (New UI)

Learn how this was done in the old interface!

Please note that DataHub rules is an add-on feature, reach out to your Customer Success Manager to learn more.

DataHub rules enables you to create segments based on the transactional data you store in the DataHub. If you are interested in the DataHub rules features but do not yet have a DataHub setup, please reach out to your designated Customer Success Manager.

To start segmenting with the DataHub rules, click on Create on the left-side menu (blue plus icon). After that, simply choose Segment and give it an appropriate name. By pressing Add (under the Big data query option) and then pressing Add again (next to Conditions), you will see the drop-down menu with your available DataHub rules.

The conditions are semi predefined and you can add parameters to target your specific group of contacts. When you run a DataHub rule, it will return a list of recipients that matches the conditions. Please note that blocked or self excluded recipients will be included in the list, however they will not receive any communications once the segment is used for a journey. For filtering that has open text, the field is case sensitive and needs to match the format of how you send the data (for example when filtering on a specific sports competition).



Standard rules

1. GGR
   Gross Gaming Revenue (bets - wins) within the last X number of days or lifetime
2. NGR
   Net Gaming Revenue (bets-winnings-bonus costs) within the last X number of days or lifetime
3. DEPOSITS
   Return all players who have successfully deposited a specified amount and/or count within the last X number of days or lifetime
4. WITHDRAWALS
   Return all players who have successfully withdrawn a specified amount and/or count within the last X number of days or lifetime
5. BETS
   Return all players who have placed specified number of bets and/or amount within the last X number of days or lifetime
   
   

Extended rules
(If you are interested in any of the extended rules, please reach out to your designated Customer Success Manager)

1. CASINO BETS
   Return all players who have placed a specified number of bets and/or amount in a specified game category and/or a specified game provider and/or a specified game in the last X days or lifetime.
2. SPORTSBETS
   Return all players who have placed specified number of bets and/or amount on a specific sport and/or championship and/or event in last X number of days or lifetime
3. BONUS
   The amount of all bonus-offers the user has received, or all bonus converted and/or the total count of bonus-offers the user has received, or bonus converted in real money within the last X days or for lifetime.
4. MARGIN
   Margin = GGR / Turnover
5. BONUS STATUS
   Players with any type of open or pending bonuses that expires in X amount of days
6. AVERAGE DEPOSITS
   The average deposits made within the last X number of days or lifetime (amount of deposits/number of deposits)
   
   DAYS FILTERING: The "days" filter works as following: If you create a segment on a Tuesday at 12 PM and put "Last 1 Day", it will include data from 00:00 the day before (start of Monday). If you leave it to "any" it will include lifetime data.
   CURRENCY FILTERING: For rules that has the possibility to filter on currency, a dropdown menu will showcase all possible currencies that you are sending to the Symplify DataHub.
   OPEN TEXT FILTERING: For rules that allow open text (not numbers), such as
   “In sports" and “In competition” (37. Sports Bets), or “Game category” and “Game name” (33. Casino Bets), the field requires the text to match the format in which you send this data to Symplify.

Use case example of each rule

These examples are simply for your inspiration. The functionality of the DataHub rules allows you to customize it according to your own defined thresholds, values and segmentation needs.

GGR: 

Outcome:  Create a segment of low-contributing and new players.

NGR:

Outcome: Create a segment of high-revenue casino players that contribute significantly to net gaming revenue.

DEPOSITS:

Outcome: Create a segment to target inactive players in order to reactivate them. 

WITHDRAWALS: 

Outcome: Create a segment of players that frequently make smaller withdrawals.

CASINO BETS: 

Outcome: Create a segment to target your high-value players who enjoy playing blackjack. 

BETS:

Outcome: Create a segment of low-activity players in order to reactivate them.

SPORTSBETS:

Outcome: Create a segment of players who frequently placed bets in the sport football during the last month.

BONUS:

Outcome: Create a segment of low-engagement players who rarely claims their bonuses. 

MARGIN:

Outcome: Create a segment of consistently high margin ratio players, meaning they generate significant revenue relative to their turnover.

BONUS STATUS:

Outcome: Create a segment of low-engagement players who have a pending bonus that is yet to be claimed.

AVERAGE DEPOSITS:

Outcome: Create a segment of players who deposited more than €100 on average during the last month.