DataHub rules enables you to create segments based on the data you store in DataHub.
The conditions are semi predefined and you can add parameters to target your specific group of contacts.
Available conditions:
- GGR
Gross Gaming Revenue defined as bets - wins - NGR
Net Gaming Revenue defined as bets - wins - admin expenses - DEPOSITS
Funds deposited into a player's wallet - WITHDRAWALS
Funds withdrawn from a player's wallet - IS VIP
Denotes the status of a VIP customer - HAS DEPOSITED
Returns all players who have paid a deposit in their lifetime - TO
Turnover defined as the fiscal amount wagered - NUMBER OF BETS
Return all players who have placed specified number of bets in their lifetime or specified time period. - NUMBER OF WITHDRAWALS
Return all players who have done specified number of withdrawals in their lifetime or specified time period. - NUMBER OF DEPOSITS
Return all players who have done specified number of deposits in their lifetime or specified time period - BONUS RELEASED
Denotes the currency amount of bonus released - BONUS CONVERTED
Denotes the currency amount of bonus converted - NUMBER OF BONUSES RELEASED
Denotes the number of bonuses released to player - NUMBER OF BONUSES CONVERTED
Denotes the number of bonuses converted by player - IS TEST
Denotes if the customer is for test only - V DAYS CHURNED
Returns players who has not placed bets for a number of days - HAS WAGERED ON EVENT
Returns all players who have wagered on event - MORE THAN X BETS ON Y SPORT IN THE LAST Z DAYS
Returns all players who placed more than x bets on y sport in last z days (or between two dates) - MORE THAN X BETS ON Y CHAMPIONSHIP IN THE LAST Z DAYS
Returns all players who placed more than x bets on y championship in last z days (or between two dates) - MORE THAN X BETS ON Y EVENT IN THE LAST Z DAYS
Returns all players who placed more than x bets on y event in last z days (or between two dates) - MORE THAN X MULTIPLE BETS ON Y IN LAST Z DAYS
Returns all players who placed more than x bets on y event in last z days (or between two dates) - HAS PLACED LIVE BETS
Returns all players who have placed live bets in their lifetime - NUMBER OF BETS IN SPORTS
Return all players who have placed required number of bets in sports. This is a subset of rule 8, but excludes bets in casino.