New requirements for senders to Gmail

Starting in February 2024, Gmail will introduce a set of new requirements for senders with larger volumes. But don’t worry - we got you! The requirements have been supported by Symplify for years, let’s have a look!


Authentication of email

Symplify prioritizes the security of our customers by implementing strong email authentication practices. We adhere to well-established standards, ensuring that significant volumes of emails are sent through a robust authentication process.
Your account in Symplify already uses authentication with DKIM 1024-bit keys and by the turn of the year you will also be able to extend this authentication by using 2048-bit keys, according to the new requirements.


Easy unsubscription

Unsubscribing from unwanted emails should be a hassle-free experience, and Symplify recognizes the importance of user control. For large senders using Symplify, recipients using Gmail can easily unsubscribe with just one click with the provided list unsubscribe. 

Note that this method for unsubscribing has been available in Symplify for several years, i.e. it is no new addition to your emails. 

Additionally, Symplify ensures that unsubscription requests are processed promptly.


Sending wanted emails

Nobody enjoys receiving spam and as a serious business, sending well addressed emails are one of your top priorities. Symplify will assist you in deliverability and reporting bounces and complaints but also tools for precaution, like the Engagement filter and blocking bounced addresses, in order to uphold your reputation as a sender and retain happy customers.

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