Campus

Analyze

• ROI - What you get back
• Different types of KPIs
• Test to achieve even better results
• Test your event driven communications

Content creativity

• Personalize more - A few quick steps for better communication
• What about the email subject line?
• Stimulate several senses
• Really, what is a good content?
• Let others do the talking

Deliverability

• SMS Deliverability
• Getting the email delivered
• Deliverability myths
• Healthy lists
• All about Bounces
• Complaints

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