Symplify offers a wide range of channels to help you communicate with your audience and personalise their experience across platforms.
This article gives you a quick overview of each available channel, including what it’s used for, along with links to detailed step-by-step guides to help you get started.
Channel Overview Index
Instant Messaging
What is it and what can I use it for?
Instant messaging (IM) is a quick and convenient way for companies to connect with customers in real time. It allows businesses to answer questions, provide support, and share updates instantly, making communication seamless and personal.
As for all Symplify channels, IM can be added to Journeys and Campaigns to offer a more responsive and engaging customer experience, ensuring that clients feel valued and heard, all while building stronger relationships and enhancing satisfaction.
Learn how to use Instant Messaging
What is it and what can I use it for?
The workhorse still delivering the best ROI out there. Create campaign and automatic emails, dynamic and self-optimizing content available on demand.
The allround usage is one of the strengths in what makes this channel so powerful.
Create and send Email campaigns
SMS
What is it and what can I use it for?
You’re probably well known with the importance in choosing the right channel for your communication. You wouldn’t place banners all over town to remind Bob of his dentist appointment this afternoon. Ridiculous example of course, let’s take a step closer to reality. Sending an email could be a better idea but not ideal for this type of message; Bob might not be that kind of guy frequently checking his email. But he most probably has his phone with him and sending an SMS (text message) would do the work for you. And for Bob.
SMS is a great channel if you want to extend your marketing with different types of messages in different channels and it gives you the opportunity to create high impact communication when needed.
Web Push
What is it and what can I use it for?
Web Push enables you to pop up when your customer is on site.
You can for example use Web Push to inform selected customers that they have an active offer available, tips and tricks within the platform or showcasing features based on the recipient profile. All messages can be stored in a user inbox on your site.
You can of course personalize all messages and use the different Symplify modules, like Campaigns or Journeys, to generate your Web Push messages.
- Create welcome messages for new users with link and instructions for navigating the app or best use the application
- Send a reminder that pops up after login so they remember to complete their registration with credit card, loyalty card and shipping address etc.
- Showcase new features and encourage users to try them out
- Send coupons and offers
- Remind customers of abandoned carts or loyalty credits on their accounts
- Offer order tracking after sales
Create and edit Web Push messages
App Push
What is it and what can I use it for?
App Push makes it possible for you to send notifications to your app users through Symplify.
A push notification is a message that pops up on a mobile device if the user have installed your app and allows notifications from it. The app itself doesn’t need be open for the notification to be shown.
It can be very useful for a bunch of things like payment or event reminders, sport results or weather reports. Or if there’s a new Pokemon out there…
Just think about your own favorite push notification and try to translate the goodies to your business and figure out how to make it timely and relevant for your audience.
Create and edit an App Push message
Contact your Customer Success manager if you want to learn more.
What is it and what can I use it for?
Print offers the opportunity to create unique messages to recipients that can be printed and sent by post. You create the message and Symplify will create PDF’s that will be sent to the print provider.
The Symplify Print editor enables different types of settings, i.e. page orientation, size and page flow, so that you can create just the type of printed message you want.
By using segmentation and advanced placeholders when editing your send out you can easily create personalized and targeted messages.
Symplify Print is not just a stand alone send out method but can be used in several ways. Use the Symplify recipient activity data to print a message to your recipients who haven’t opened your newsletters, or the ones who didn’t take action on your automated communication. Use Symplify’s different modules to customize your communication, both digital and printed.
Contact your Customer Success manager if you want to learn more.
Voice
What is it and what can I use it for?
Symplify Voice is adding a whole new dimension to your communication. With the sound of voice, you will be able to speak directly to your customers, conveying your message and enabling real time response by using the keypad.
Use Symplify Voice for surveys, campaigns, competition invites or why not just informational messages?
The possibilities are endless!
Learn how to create and edit a Voice call
Social audience builder
What is it and what can I use it for?
Are you already using Facebook Ads or Google AdWords or is it in your pipe to set it up? Then you can connect Symplify to a Facebook Audience or Google AdWord Audience to target your customers and show ads for a selected groups.
Social Audience Builder provides targeted communication in a new channel. You can use it for example to strengthen your customer experience after a purchase or to reactivate sleeping customers.
It also gives you the opportunity to reach out to a new group of potential customers by using Facebook’s “lookalike” feature.
How does it work?
You connect your Facebook account to your Symplify account and Symplify then sync your recipients to Facebook and Google, automatically in a given frequency or manually. By using Symplify’s powerful segmentation engine you can target special behaviours or recipient data that should trigger a Facebook or Google ad. You can also, on top of the segmentation from Symplify, add Facebook’s or Google’s own filters, like demographic, gender or age selections.
Facebook or Google will then match the email addresses or mobile numbers to existing users and show your connected ad to this specific audience.
You manage all your ads in Facebook or Google.
Usage examples
Purchase flow synchronized with Facebook Audience
Below example is a great way to strengthen a purchase flow. In addition to the usual communication after a purchase the customer also receives an ad on Facebook on how to get the most out of the purchased product. Or if the customer lets you know in the customer satisfaction survey that it was hard to get started, why not show a demonstration video on Facebook?
Abandoned cart flow
Below is an example of an abandoned cart flow. A customer leaves a cart in your web shop and receives a reminder email X days later. If no action is taken on the email to continue the purchase, Facebook will show an ad connected to the purchase, why not with an offer the customer can’t resist?
How to setup Social Audience Builder
Dynamic web
What is it and what can I use it for?
Dynamic web is a game changer for any business needing to create temporary landing pages, personalized information, forms, surveys or events.
With Dynamic web you are able to offer tailored content instantly to individual users by using the recipient data and your Symplify segments.
Promotional pages, that used to take days to produce, can now be created on the spot, empowering your marketing team and relieving technical resources to focus on other areas. Save time, create value, what are you waiting for?